I’ve been tuning into IndieReCon this week, which focuses on indie-publishing (with lots of side discussions on writing).

There is amazing content here — from Mark Lefebvre of Kobo, Patrick Brown of Goodreads, in addition to authors, JA Konrath, Barry Eisler, Joanna Penn, amongst a plethora of others — and it is well worth a visit.

If you are an author, I highly recommend listening to the podcast: Write, Publish, Repeat. Johnny Truant, Sean Platt & David Wright discuss a wide array of topics from the myth of the tortured/suffering writer to why offering a book for free is a great means for finding an audience. From marketing (which when done right, is just finding more readers) to why it is essential to view your writing career as a business.

Whether you agree or disagree with all or some of their points — the discussion underlined (for me) why the future of publishing does lie (for the moment) with indie-published writers.

First, indie-authors have complete creative control, allowing them to write the stories about which they are passionate, choose their own titles and even design their own book covers. Second, indie-authors can respond to the marketplace with flexibility and speed. They can react  to trends, without waiting three years for their subsequent book to be released.  And third, because marketing rests in their hands, indie-authors have the ability to interact more dynamically with their readers.

Like music and film before it, the publishing world is now experiencing a bit of a revolution due to new technologies. What works today, may not work tomorrow. But it will certainly be interesting to watch it evolve.

Today is the last day for IndieReCon.

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